Doing business in Africa
Doing Business in Africa brings together insights from business practice, academia and policy to provide a broad overview of Dutch entrepreneurship in Africa. The book is the result of a collaboration between Dutch E-I partner Berenschot, Partnership Resource Centre at RSM Erasmus University Rotterdam and Netherlands African Business Council.
- Discusses the position of Western firms in Africa, based on Dutch examples
- Advances internationalization strategies specific for doing business in Africa
- Continues where others have left off, not only describing recent macroeconomic developments, but showing which business models work and when
- Provides managers and executives with numerous examples, best practices and tools.